永福

The Great Room, Singapore

About Jon Yongfook

Entrepreneur

Senior Digital leader with over 15 years of global technology and business experience at both multinational organizations and startups. Seasoned entrepreneur and technology innovator with two successful exits.
  • Previously Head of Digital Product & Design at Aviva
  • Started and sold two digital businesses in Singapore and Japan
  • Based in Singapore

Contact me via email

Download my 2018 CV

Previously I worked at Aviva as Head of Digital Product & Design, leading digital design and build in Asia. I recruited an awesome team in product management, design, strategy, UX Research and mobile development. I was responsible for the customer experience of apps, websites and all other digital customer touchpoints.

Before that, I started a SaaS company called Beatrix and ran it remotely from the beach for 2 years.

And before that, I started and sold two other digital businesses in Singapore and Japan, and wrote a top-ranked book about marketing.

About

I'm 38, enjoy travel, cooking, diving and playing/composing music. I've been designing and writing software for about 15 years. My language of choice is Ruby.

I've started a few businesses, had two successful acquisitions, and failed a bunch of times along the way. I've also been lucky enough to work at some of the world's biggest internet companies, including Cookpad and Renren, respectively Japan's biggest recipe portal and China's biggest social network.

Singapore

Currently I'm based in Singapore and like to travel regionally as often as possible.

In Singapore I started Beatrix, a social media SaaS company, and also Pitchpigeon, a press release distribution software for tech companies. It was bootstrapped, profitable and later acquired in 2014.

I occasionally give talks SMU and INSEAD in Singapore, each semester for their entrepreneurship course students.

Japan

Before Singapore, I lived in Japan for 10 years.

I spent my early years in Japan at digital ad agencies such as Dentsu.

In 2007 I started a popular recipe portal called Open Source Food that went on to be featured by TIME magazine and was later acquired.

After selling the business I joined one of Japan's largest luxury online retailers Glamour Sales as CTO, building out their e-commerce platform.

I speak fluent Japanese.

UK

I was born and studied in the UK. I have a degree in Accounting & Finance. I'm half British and half Chinese.